Tourism & Hospitality

Increasing the value and proportion of tourist revenues captured by local businesses

Zambia’s tourism sector faces several challenges, namely, the insufficient economic contribution of the sector to the wider economy, a lack of effective engagement around conservation issues and a lack of economic incentives for local communities to participate in conservation.

Through intervention partnerships, Prospero aims to address the following sector-wide constraints:

Capital

Lack of access to affordable capital for new product/service development and investment, especially for small-scale entrepreneurs.

Capacity

SMEs have limited capacity for competitive product development and delivery which impacts their market access as well as a lack of familiarity with domestic and international market opportunities.

Established companies within the tourism sector are reluctant to work with smaller companies for liability, quality of service and profitability-related issues.

Connections

Domestic and international market linkages are weak between SMEs and large domestic and international marketing companies.

Compliance

Informal compliance in terms of product/service development aligned with consumer demand is weak. Formal compliance with regard to knowing, understanding and implementing according to relevant regulations is also weak.

The Prospero Tourism and Hospitality sector is comprised of three initiatives:

Sustainable Tourism and Conservation

To facilitate development of a thriving and inclusive conservation tourism sector that successfully integrates local communities in the protection of natural assets and better links them with tourism revenue opportunities.

Destination Development

To drive competitiveness of the Zambian tourism offer through better market engagement and the facilitated development of more diverse tourism products in a wider geographical area.

Artisanal and Natural Products

To create a commercially viable and globally competitive industry for artisanal and natural products, establish Zambia as a legitimate source country and develop a functioning and well-integrated value chain stewarded by local industry leaders.

Our Response

Prospero sees substantial opportunity to address market constraints to facilitate growth, improve inclusivity throughout the sector and work with industry actors to better integrate conservation into business models.

We are working to develop a more commercialised crafts industry supplying innovative, competitive products within domestic and regional markets and exporting a minimum of several container-loads per year into wider international markets.

We support stronger local partnerships within the crafts industry that are capable of driving innovation and creating opportunities for SME producers. In addition, we facilitate more direct conservation investment into Zambia for, establishing public-private partnerships with investors and the Department for National Parks and Wildlife (DNPW).

Our Response

Prospero sees substantial opportunity to address market constraints to facilitate growth, improve inclusivity throughout the sector and work with industry actors to better integrate conservation into business models.

We are working to develop a more commercialised crafts industry supplying innovative, competitive products within domestic and regional markets and exporting a minimum of several container-loads per year into wider international markets.

We support stronger local partnerships within the crafts industry that are capable of driving innovation and creating opportunities for SME producers. In addition, we facilitate more direct conservation investment into Zambia for, establishing public-private partnerships with investors and the Department for National Parks and Wildlife (DNPW).

Partner With Us

To achieve the specific objectives of each initiative, Prospero seeks intervention partners that include, but are not limited to:

Tourism entrepreneurs  •  Craft producers and buyers  •  Conservation organizations and investors   •  Business and producer associations   •  Government agencies