Our approach is built on two foundations
All businesses need to be able to access and compete in markets if they are to grow, but too many Zambian SMEs fail to achieve their full potential because they find it difficult to participate successfully in their target markets.
The Five C’s
Prospero has identified the following pre-conditions (known as the Five C’s) necessary for successful market participation and upon which all our interventions partnerships are predicated:
Capital
Capacity
Connections
Compliance
Culture
Prospero supports intervention partners that are ready and willing to take the risk of investing in viable and innovative business solutions that address the above Five C’s. Prospero does not pay temporarily for business services that can be provided by the market or subsidise businesses that should be operating on a commercial basis.